My corporate career included leading Corporate Communications for a bank, coordinating international high-tech product launches, and managing a newsroom for a CBS affiliate.  Here’s my path from journalism major, through corporate career, to freelance writer.

News Director – KVIQ Television (Eureka, CA) – After graduating with a journalism major (English minor), I managed a newsroom responsible for four live broadcasts a day.  Each day, I wrote stories and edited reporters’ stories.  I improved the newscasts to earn the number one position in Arbitron and Nielsen ratings.  I reported on politics, business, earthquakes and timber issues – interviewing congressmen, governors, presidential candidates, movie stars, and a Nobel Prize winner.

Short stints as an account executive for a public relations company with architecture and hospitality clients, an independent video producer and director of a nonprofit which built and rehabbed houses for low-income families, then on to…

First Interstate Bank, Vice President & Manager Public Communications (PDX, OR) – I managed the communications department and interacted with news media in a five state region, including ghost writing articles for The Oregonian and financial publications, writing executive speeches and producing the annual report.  Also, I developed the bank’s media training program and managed crisis communication.

Oregon Public Broadcasting, Director of Corporate Communications (PDX, OR) – With OPB at the forefront of digital television, much of my strategy and writing centered on this technology.  I oversaw and wrote articles for the monthly member magazine Focus (which had the largest subscription of any magazine in the state).  Also, I generated statewide publicity for shows such as Nature and Nova.

Tektronix, Inc., Worldwide Marcom Manager (Beaverton, OR) – I produced marketing materials for international high-tech product launches for oscilloscope, logic analyzer and Bluetooth products.  I developed key messages, press releases, websites, sales literature such as brochures, application notes and print ads.

In my corporate career, I earned some Awards and Kudos.