Writing services:
Case Studies – Several academic case studies I’ve written won Best Case Award at UC Berkeley Haas School of Business. I enjoy working with faculty teams to write cases that effectively meet learning objectives. I’ve also written corporate case studies to meet marketing goals.
Marketing materials – I bring real-world business experience to create a full range of materials. In my corporate career, I was VP of communications for a west coast bank and marketing manager for Tektronix where I coordinated international product launches.
Video scripts – I began my journalism career writing “for the ear” as news director of a CBS affiliate in California. Today I’ve written 100+ demo/explainer scripts and other longer form scripts.
Magazine articles – I’ve contributed to several national magazines… both trade pubs and consumer magazines. Whether it’s a business profile, service, or round-up style piece, I write engaging and well-researched articles (I have a journalism degree).
Clients – UC Berkeley, Northwestern University, Kaiser Permanente, Intel, Nexxo Financial Corporation, BNA Smart Payments and Virtual OfficeWare. Sectors I often write about are financial services, real estate, marketing, health care and technology.